The challenge

• Create a profile for Ascot's distinctive underwriting approach within each of its seven specialist classes of business.

Holt PR approach

• Bring Ascot Underwriting to insurance journalists' attention within the same time frame as they are writing news.

• In the cases of catastrophe and political risk underwriting: Ascot commented sensitively and widely on the losses caused by the land-fall hurricanes in Florida, the Japanese typhoon season and the Asian tsunami in 2004, as well as on the market impact of the 2005 London bombings and concerns relating to the 2012 Olympics.

Outcome

• Ascot is known as an intelligent commentator on industry issues and is distinguishing itself by commenting on its own underwriting approach within its specialist sectors.

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