The challenge

• Secure a consistent profile for CETA, an insurance broker network, among small to medium sized brokers.

Holt PR approach

• Home in on the outspoken nature of David Quick, managing director, to champion the cause of the smaller broker.

Outcome

• CETA is regularly quoted in the mortgage and insurance media on issues such as MPPI, liability insurance as well as on mainstream topics such as Treating Customers Fairly and FSA regulation insofar as it impacts the smaller broker.

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