The challenge

• To create a profile for SIPP provider, Hornbuckle Mitchell, in the pensions and personal finance media, despite a glut of new entrants into the sector.

Holt PR approach

• To differentiate Hornbuckle Mitchell from its rivals by drawing heavily on its ethos and 'plain speaking' stance towards consumers and IFAs.

• 'When is a SIPP a SIPP?' This is the focal point for a campaign which seeks to distinguish Hornbuckle Mitchell from the many watered down SIPP products being offered by large insurance companies entering the market.

Outcome

• Widespread trade coverage (almost all the comment we issue is picked up) and regular comment in the national consumer media.

[Back to top]